Former Chief Revenue Officer at Okta joins Linx’s board of directors—here’s why

In more exciting news at Linx, former Chief Revenue Officer at Okta, Adam Aarons, has just joined the company’s board of directors. We sat down to ask him why—and this is what he shared with us.

Not just another tech startup

When I first met the team at Linx I was blown away by what I saw. And I don’t mean that lightly. They haven’t just built a great product that outperforms the competition. They've literally cracked the code on cloud-based identity governance—a problem that has been near impossible to solve as it involves 3 critical factors that influence each other.

One, most cybersecurity and identity companies do governance as an add-on—an extension of their products and services. Making it feel like an afterthought instead of a fully-fledged product. Two, existing solutions to date have been legacy, on-prem solutions. This means implementation is not only difficult but also lengthy and expensive.  And three, as a result of these first two factors, enterprise companies only end up implementing identity governance over a fraction of their total number of applications. Leaving them with countless vulnerabilities that they don’t even know exist.

Laser-focused on identity, and only identity 

The team at Linx hasn’t just built a great product with a phenomenal user experience. Compared to all the other solutions that I’ve seen, Linx comes out on top in every single way. And the real-world impact they’re delivering is felt by everyone—from the identity team, to the CISO.

As a cloud-based, SaaS, pure identity governance solution, Linx enables you to see and control who has access to which apps, who’s doing what activities within which systems, and what liabilities this causes. So it not only gives enterprises full governance over all applications in their stack, but it enables you to see and remediate any environment—from the cloud, without creating latency.

The result is that Linx is not just more effective, it’s swifter, and far more resourceful than other solutions.

And really, the bottom line is, if you can't accurately govern identities across your entire organization and all its constituents, that means you're exposed. Period. But that's exactly where Linx shines.

In today’s market, you see a lot of companies shifting according to the hype. SaaS Security companies have become identity-centric SaaS, DSPM has become identity-centric DSPM—the list goes on and on. Whoever wants to focus on Identity, the core element of the security and governance stack of companies - should be laser-focused on Identity only. Linx is very clear about what they are after and this extreme focus from the get-go is crucial on the path to leading a market. 

Reducing risk—and strengthening your security posture

What’s also unique about Linx is that it gives you a complete picture of your whole identity landscape, enriched with contextual governance data collected from all your applications and environments.

You can then feed this data into your other security applications such as Snowflake or CrowdStrike, to make sure that they’re on the same page and are operating as they should be. Ultimately creating a more robust security posture for your organization.

And with the recent waves of identity attacks in the news, it’s clear that the market desperately needs this additional security and risk layer. The fact that Linx has built a team with so many security veterans has enabled them to offer a product that’s the perfect combination of governance and security—in one platform.

Why I'm all in on Linx

Identity governance has long been ripe for disruption, and in my personal view, Linx is leading the change. They've got the most focused and best product in this space, backed by a team that's proving they can solve real-world problems.

I'm betting on Linx because they're not just talking about innovation—they're actually doing it. And in a market where traditional players have shown they're not keeping up, Linx is the company that's going to win.

So, if you're looking to truly govern identity across your extended environment with a complete solution, Linx is the way to go. And believe me when I say, this is one startup you'll want to keep your eye on.

Because the future of identity governance and security is already here.